OH, I DIDN’T SEE YOU THERE. COME ON IN, TAKE A LOOK AROUND.

Let me introduce myself. Hey! It’s me, Holly.

 

Having worked in the eCommerce space for 10+ years, I specialise in growth and start-up models that are looking to create strong, sustainable growth.

I also have an invested interest in companies that promote sustainable and ethical practices and products.

WINNER OF 2023 DRAPERS 30 UNDER 30

  • GRAPHICS

    Graphic design for web + print

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  • ECOMMERCE

    eCommerce + Operations Development

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  • SOCIAL MEDIA

    Community engagement + content planning

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  • PHOTO SHOOTS

    PHOTO SHOOTS

    Photo shoot + campaign management

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AT A GLANCE: MY RESUME

(in case you’re offline later)

CULT MIA

2022 - CURRENT

Senior eCommerce Manager

- Hiring and management of team (4+)
- Global eCommerce Marketplace management
- Increasing commercial KPI’s
- Reporting (inc. investor reporting)
- Improving website and tech stack
- Spearheading promotional activities
- SOP documentation and maintenance
- Lean + cost-effective operations management
- Contract negotiation with external suppliers
- Pre + post purchase flows
- Increasing sustainability progress via donation, carbon offsetting and circular wardrobe projects
- Building automated reporting for SLA management
- Working with developers on UX design and site maintenance
- Experience launching into new territories (Middle East, APAC, US)

SOMERFIELD SWIM

2018 – CURRENT

 

Freelance Instagram Curator

I work freelance curating social feeds for @somerfieldswim

 

BARIANO

2016 – 2021

eCommerce Manager

- Managing all eCom sub-departments (5+ team)
- Website content management
- Website and tech stack development
- Photoshoot coordination
- Coordination of third-party sales
- Overseeing the day-to-day running of the business
- Print and packaging design and distribution
- Identifying and resolving operational bottlenecks
- CRM management
- Social media management
- Working with stylists and celebrities for PR loans

 

MURA BOUTIQUE

2014–2016

eCommerce Manager

- Managing all eCom sub-departments (12+ team)
- Affiliate and paid marketing management
- Create and maintain an online business plan
- Develop KPI's and goals for the company
- Adapting website for mobile UX design with developers
- A/B testing
- Visual merchandising
- Operational management and set-up

MOMBASA ROSE

2012 - 2014

Content Lead

- Content strategy and tactical execution
- Social media management
- Ambassador programs
- Photoshoot prep and assistance
- Content creation
- Copywriting
- Establish and monitor KPIs
- Managing advertising budgets

WAIT, WHAT DID THEY SAY?

WAIT, WHAT DID THEY SAY?

  • “Having worked with Holly for 6 years, she really helped us in all facets of our business. During her time she manned long-term projects like creating sister websites and launching new warehouse management and shipping systems, which included researching and comparing software, organising onboarding and migrating all data customer and product data. She also ran our eCommerce store, which included overseeing the day-to-day and running marketing, conversion and content. She brings a strong analytical view to projects she manages and always has a customer-centric viewpoint. She was a pleasure to work with.”

    Casey Wong, GM at www.bariano.com.au

  • “I worked under Holly at Mura Boutique as a graphic designer during her time as eCommerce Manager. I saw Holly to be extremely dedicated to her work. She would constantly innovate, identify efficiencies and opportunities to optimise. I found as a manager she was always organised, motivating and fair. In addition to her analytical and organisational skills Holly was also creative and engaged in the creative direction and planning of shoots, campaigns and so forth. She and I continued to work together once relocating to Melbourne and will likely collaborate again in the future in some capacity — she is a pleasure to work with.”

    Sophie van der Drift, Co-owner at Seek Solitude and Director at Hāl Studio

  • “Holly is a highly talented and creative professional, and I can personally recommend her. Having worked with her in the fashion industry for an eCommerce client, I saw her achieving amazing results. She is both creative and analytical, a real strength in the digital marketing sphere. She is truly dedicated and passionate about what she does, and it's been a real pleasure dealing with her!”

    Chloe Cipra, Head of SEO & Social at Alpha Digital

  • “Holly was an absolute pleasure to work with. She brings her infectious, positive energy to every project she's given. She has strong analytical skills and blends them with a creative flair to manifest beautiful finishes. She is wholly dedicated to anything she puts her mind to and is a true perfectionist!”

    Kerry Miles, Manager at muraboutique.com.au